Dynamic Decisions Podcast

You Can't Dance to a Roadmap

What happens when design thinking leads product development instead of engineering?

Ismael Larrosa, founder and CEO of Capicua, built one of Latin America's fastest-growing product companies on exactly that premise. In this episode, we get into product drift, what it is, why it's quietly killing companies, and how Ismael's proprietary ShipClarity framework turns scattered features and competing pressures back into a coherent product.

We also dig into the real tension between investor demands, customer requests, and protecting what makes your product worth building in the first place. Boom. This one's for every founder who's three years in and can't quite articulate what makes them different anymore.

• CModel.io
• Capicua.com