Dynamic Decisions Podcast

A French company had four sites to choose from for a $450 million North American plant. It picked a Manitoba city of 15,000, and the owner explained why. Dr. Jean-Marc Nadeau, former Portage la Prairie city manager and now CEO of SUMA, tells the story, including a rebrand that went badly wrong.

• Why the owner of Roquette credited councils that weren't in conflict, and not just the incentives
• How a wastewater plant sized for 60,000 people was funded through a P3 and future tax revenue
• Questioning every internal process to rebuild reserves with no service cuts
• A two-year province-wide consultation that won 82% approval for a new governance model

Communication fails first—Nadeau shows how to fix it before the investor walks in.