More Than A Title

How Solomon Choi built 16 Handles Into a Frozen Yogurt Empire
We're back March 24th at 5:30 PM EST for the start of Season 3 and we have special guest Solomon Choi, CEO of Jabba Brands and Founder of 16 Handles.
In 2008, with a family investment to open 1 shop, Solomon moved from sunny Southern California to New York City and opened the first self serve frozen yogurt shop in Manhattan.
Using his background in growing restaurant chains in the restaurant industry, his new concept would become the segment leader in NYC and grow to over 40 locations internationally.
His 16 Handles entrepreneurial journey concluded in 2022, when he successfully sold the company after scaling it through franchising, with no outside capital, for nearly 15 years.
You can expect us to discuss:
Memorable stories and lessons from his experience scaling 16 Handles
The next chapter in his professional career.
How to identify new investments
Work/life balance and much more....
This is gonna be a special episode for me as not only is Solomon one of my closest friends in the industry but he is also the 1st CEO I ever interviewed. That one conversation sparked the idea for More Than A Title and now we're on Season 3
As always expect a fun & authentic conversation as we get to know the person behind the title!
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