Structure and Soul Podcast

Ep. 36 | Navigating the Pay to Play Landscape in PR with
EPISODE 29 • SEASON 1 00:39:30
  • February 19, 2025
  • 11:45 AM
  • Shanel Evans
In this episode of the Structure & Soul podcast, Shanel Evans interviews Andrea Pass, a public relations expert, discussing the nuances of PR, heart-centered marketing, and the importance of earned media. They explore the concept of 'pay to play' in PR, the necessity of budgeting for public relations, and how businesses can leverage media coverage to enhance their visibility and growth. Andrea shares her journey of building her PR agency, the significance of finding a niche, and the balance between personal life and business responsibilities.

Takeaways

Public relations is about reaching targeted audiences through press coverage.
The concept of 'pay to play' in PR can be beneficial in certain contexts.
Budgeting for PR is essential for business growth and visibility.
Earned media provides valuable content that can be reused across platforms.
Staying relevant in a changing media landscape requires continuous research and adaptation.
Building a PR agency can stem from a desire for independence and better client relationships.
Finding a niche helps businesses stand out in a crowded market.
Balancing life and business is crucial for long-term success as an entrepreneur.
Effective communication in sound bites is key for engaging with media and audiences.
Investing in public relations is an investment in the future of your business.

Connect with Andrea:
https://www.linkedin.com/in/andrea-pass/
https://www.facebook.com/AndreaPassPublicRelations/
https://www.instagram.com/Andrea_Pass_PR/

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


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All audio, artwork, episode descriptions and notes are property of Shanel Evans, for Structure and Soul Podcast, and published with permission by ALIVE Podcast Network.
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