Structure and Soul Podcast

Diving into the world of high-ticket coaching and consulting, Shanel and Jackie discuss the challenges and triumphs of building a business centered around impactful messaging. Jackie highlights her unique approach to messaging that focuses on desires rather than problems, steering clear of the traditional 'problem-agitate-solve' formula that often leaves potential clients feeling disempowered. The conversation flows into the importance of understanding the current market dynamics, where buyers are now more discerning and require a longer nurturing process.

Jackie stresses the need for entrepreneurs to offer varied price points and flexible options to cater to diverse client needs, as well as the resurgence of live webinars and masterclasses as effective tools for engagement. This episode is a treasure trove of actionable tips for those in the coaching and consulting space, offering a fresh perspective on how to adapt and thrive in today’s competitive landscape.

Takeaways:

• Effective messaging is essential for high-ticket sales; it's not just about ads.
• Building authentic relationships through social media can enhance your marketing strategy.
• Nurturing your leads and providing value can lead to better conversions over time.
• Shifting focus from pain points to desires can attract more empowered clients.
• Creating a diverse range of offers can cater to different client budgets and needs.
• Consistency in showing up on social media fosters trust and engagement with your audience.

Connect with Jackie:

• https://www.drjackienoelke.com/highticketinnercircle

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

• Host Website: www.shanelevans.com
• Apply to be a Guest: www.structureandsoulpodcast.com
• LinkedIn: Shanel Evans

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