Structure and Soul Podcast

Ep 2.8 | The Art of High-Ticket Event Experiences w Dr. Shanna Scott
EPISODE 8 • SEASON 2 00:34:50
  • April 02, 2025
  • 04:51 PM
  • Shanel Evans
Summary

In this episode of the Structure and Soul podcast, Shanel Evans interviews Dr. Shanna Scott, an expert in event planning and revenue generation. Shanna shares her journey from organizing small events to producing high-converting events that drive profits. She discusses the importance of mindset shifts, the science behind event design, and her new school for event professionals. The conversation also touches on overcoming obstacles, the significance of self-belief, and the future of event hosting.

Key Takeaways
Takeaways
Mindset shifts are crucial when transitioning to high-revenue events.
Event design, especially lighting, plays a significant role in conversion.
Obstacles are a natural part of building something impactful.
Self-belief is essential in overcoming external and internal naysayers.

Get in touch with Shanna Scott
https://www.instagram.com/shannascottevents/

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


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All audio, artwork, episode descriptions and notes are property of Shanel Evans, for Structure and Soul Podcast, and published with permission by ALIVE Podcast Network.
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