Structure and Soul Podcast

In this conversation, Shanel Evans and Sherrell Martin discuss the evolution of financial management and bookkeeping, particularly in light of the COVID-19 pandemic. Sherrell shares her journey from traditional accounting roles to creating a training program for aspiring bookkeepers, emphasizing the importance of adapting to industry needs and the challenges of career pivots. They explore the fears associated with change, the necessity of embracing new opportunities, and the importance of teaching comprehensive financial skills to future bookkeepers. In this conversation, Sherrell T Martin shares her journey of starting her own business to gain flexibility as a parent, the importance of rebranding for success, and her mission to empower others through teaching bookkeeping. They discuss the rise of women entrepreneurs, the resilience of bookkeeping as a profession, and the significance of building a supportive community. Sherrell emphasizes the need for a mindset shift in addressing the needs of individuals who prefer employment over entrepreneurship, and the challenges of embracing imperfection in business.