Dynamic Decisions Podcast

Clarity, Transparency & Alignment—The Decision Maker's Trifecta
Struggling with slow decisions, unclear metrics, or team silos? Beth Forester, CEO of Animoto, shares her proven frameworks to simplify leadership choices—from scoring initiatives to prioritizing one metric that matters.

1. “Is this good for the business?”

Problem: Too many options → decision paralysis.

Beth’s fix: “I set up a tiering framework… Is this a differentiator? Will it drive revenue? Score it. Suddenly, low-impact work falls off the roadmap.”

2. “Pick one metric to move.”

Problem: Inconsistent data → no clear progress.

Beth’s fix: “I tell my team: Name the primary metric you’re moving. If you’re tracking 10 things, you won’t know what worked.”

3. “Did we learn? Then it wasn’t a failure.”

Problem: No way to track decision outcomes.Beth’s fix: “I read: ‘If you’re not failing 50% of tests, you’re not trying hard enough.’ Speed beats perfection—learn and adjust.”

4. “Clarity unlocks potential.”

Problem: Overwhelm → no focus.

Beth’s fix: “When people understand goals, values, and how we operate, they can make decisions instead of waiting.”

5. “Get marketing in the room early.”

Problem: Silos → missed context.

Beth’s fix: “I told product teams: ‘We need to know why this matters to customers.’ No more ‘build it, then throw it over the fence.’”

6. “70% confidence? Move.”

Problem: Delays from second-guessing.

Beth’s fix: “You’ll never have all the info. Ask: ‘Can we get to 70%? Then go.’ Waiting for 100% means you’re too late.”

7. “Trade show floors > dashboards.”

Problem:Data lacks human insight.

Beth’s fix: “In a few hours talking to customers, I learn more than weeks of charts. Data tells you what—but people tell you why.”

cmodel.io

animoto.com