Dynamic Decisions Podcast

In this episode of Dynamic Decisions, host Teasha Cable sits down with Charlotte Lucas, Head of Strategy and Operations at Scoreplay, to explore the evolving world of digital strategy in sports media.

They dive into how sports organizations can leverage tools like Scoreplay—a platform that centralizes media content for teams and leagues—to drive engagement and revenue.

Charlotte breaks down the key metrics that matter (impressions, engagement, etc.), the importance of aligning digital strategies with organizational goals, and why data-driven decision-making is critical for success.

They also discuss frameworks for high-stakes decisions, the challenges of preserving institutional knowledge in startups, and how AI and documentation tools can help.

The conversation shifts to retaining audience attention in a competitive landscape, particularly with Gen Z, and why media infrastructure is a game-changer for sports brands.

Key Takeaways:
✅ Digital strategy is vital for sports organizations to maximize content value.
✅ Impressions & engagement metrics reveal what content resonates with audiences.
✅ Hypothesis-driven decisions and transparency keep teams aligned.
✅ OKRs and structured frameworks improve accountability in fast-moving startups.
✅ AI and CRMs can preserve institutional knowledge amid rapid growth.
✅ Winning Gen Z’s attention requires strong media infrastructure and compelling content.

Perfect for sports biz professionals, marketers, and startup leaders looking to sharpen their digital strategy and decision-making rigor! 🎙️⚡

#SportsBiz #DigitalStrategy #DataDriven #Leadership #StartupLife

• Reach Charlotte on LinkedIn
• Learn more about scoreplay.io
• Start making better decisions at cmodel.io