More Than A Title

Cracking the Code: Strategy, Innovation, and Global Brand Growth with Dr. Babs Faseesin
EPISODE 53 • SEASON 6 03:01:06
  • August 20, 2025
  • 12:40 AM
  • Jarrett Thomas
On this episode of More Than A Title, Jarrett, Chadeo, and Nadege sit down with Dr. Babs Faseesin — global strategist, author, professor, and Senior Vice President of Strategy at Publicis Media’s Stacom. With an impressive career leading high-impact brand transformations for companies like Samsung, Coca-Cola, Toyota, Guinness, and more, Dr. Faseesin brings a wealth of knowledge on how creativity, data, and technology fuel business growth across industries and continents. We dive into his journey from working with some of the world’s most recognizable brands to authoring Cracking the Life Code, his philosophy on bridging theory with real-world marketing practice, and the mindset needed to thrive as a leader in today’s ever-evolving landscape. Beyond strategy, Dr. Faseesin shares his personal passions, travel adventures, and the lessons that continue to shape his life and work. If you’re ready to unlock the blueprint for building brands that last — and lives filled with purpose — this conversation is one you don’t want to miss.
All audio, artwork, episode descriptions and notes are property of Jarrett Thomas, for More Than A Title , and published with permission by ALIVE Podcast Network.
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