Dynamic Decisions Podcast

Art School to AdTech: How an Unconventional Background Sparked Retail's Digital Revolution
EPISODE 61 • SEASON 1 00:31:35
  • October 16, 2025
  • 10:00 AM
  • CModel Data, Inc

Breaking the Mold: How Visionary Leadership Transforms Retail Through Digital Innovation

What happens when an art school graduate revolutionizes retail marketing by challenging decades-old assumptions?
Adam Zimmerman, co-founder of Ideal by Design House, shares how his company exploded from 10 to 150 employees by thinking completely outside the box.
In this episode, Adam reveals why the best leaders don't just follow data—they create vision where data doesn't exist yet. Discover how questioning conventional wisdom led to patented technology that's changing how grocers and CPG companies engage millions of customers.
Learn why uncomfortable decisions often lead to breakthrough innovation, how to communicate vision that empowers every team member to make aligned decisions, and why "doing what you know" is the enemy of revolutionary change.
Perfect for leaders ready to disrupt their industries.
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All audio, artwork, episode descriptions and notes are property of CModel Data, Inc, for Dynamic Decisions Podcast, and published with permission by ALIVE Podcast Network.
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